Nasa Tool Solutions
An exercise in branding and utility
A branded tool bag created for the future of aircraft mechanics
The prompt was simple, to create a toolbag that followed the branding of an established company, and innovate its functionality. I wanted to tailor my tool bag to aircraft mechanics as my Dad has been one for over 20 years, and the Brand I was to follow was NASA. In order to specifically help those mechanics I discovered that some common problems were, not having easy access to all of their tools at once, tools getting mixed up in the bottom of their toolbox, and not being able to carry all their tools with them at all times.
I made sure the bag was wearable and fit close to the body so as to enable them to have their tools at all times and in tight spaces. I also wanted to make sure the bag had individual dividers to make the tools easily secured and organized.